Search Engine Marketing
Personal Design will consult with you to determine your target audience, competition and associated search phrases. We will then undertake a review of your current search engine rankings based on these findings.
Having agreed all of the results with you, we will agree the correct strategy to optimise your website and update your site. Using our specialist tools, we will report the effect this work has on your website and periodically review the strategy.
For time critical events, competitive search phrases, or high volume sales, it can prove cost effective to run paid campaigns through search engines. Your site appears as a sponsored link and is charged per click. Personal Design is experienced in managing paid campaigns, and will work with you to ensure the highest return on your investment.
Process:
- Full site review, including current search engine positions
- Competitor analysis
- Establish key search phrases
- Agree search engine optimisation strategy
- Full reporting to monitor progress
Prices:
Search Engine Marketing: £150 per quarter
This service is charged per quarter as it normally takes 3 months to see search engine indexes reflect all of the changes.
Personal Design also undertake Paid Search Marketing (Pay Per Click, Sponsored Links, etc). Following an initial £25 set-up fee, this activity, including reporting, will be passed on at cost when combined with our optimisation service.
